
The Hidden Economics of AI Recommendations: How Generative Search Is Reshaping E-Commerce Margins
AI-powered product discovery is no longer a marketing experiment—it's a structural shift in e-commerce unit economics. Brands achieving top-3 AI recommendation positioning report 72% lower customer acquisition costs, 3.5x higher average order values, and customer cohorts that stay 28–35% longer. Here's what CFOs and growth leaders need to understand before the 2027 inflection point arrives.










