Insights on AI-powered marketing, GEO optimization, and getting your brand recommended by AI assistants.
Unlock new levels of e-commerce growth by combining Hexagon’s AI search optimization with the industry’s top 7 AI-powered marketing tools. Discover how this integrated stack boosts visibility, automates workflows, and drives brand conversions.
As AI search assistants now influence over 20% of e-commerce journeys, accurate attribution is critical for brands seeking to optimize high-intent shopper conversions. Discover how Hexagon Insights delivers unmatched precision in tracking, measuring, and optimizing AI-driven sales to maximize marketing ROI.
AI-driven shopping is revolutionizing the health and wellness e-commerce landscape. Discover how Hexagon’s GEO technology empowers brands to optimize product pages for AI recommendation engines, capture high-intent buyers, and achieve up to 45% higher conversions.
Agentic commerce has introduced an entirely new vocabulary to retail and e-commerce. Whether you are a merchant evaluating AI-driven sales channels, a developer integrating commerce protocols, or a strategist mapping the future of online retail, this glossary defines every term you need to understan
Subscription commerce has been stuck in a loop -- literally. For over a decade, the dominant model has been fixed-interval replenishment: every two weeks, every month, every quarter. McKinsey calls traditional subscriptions "useful but brittle and largely blind to context." You run out of coffee on
Every year, fashion e-commerce generates more than $50 billion in avoidable costs from a single source: returns. Fifty-two percent of those returns trace back to sizing errors -- garments that looked right on screen but fit wrong on the body. For an industry built on visual appeal and personal expre
Nearly half of all consumers already use artificial intelligence somewhere in their buying journey. Shopping-related AI queries grew 4,700% between 2024 and 2025. And McKinsey projects that AI agents could redirect $3 to $5 trillion in global retail spending by the end of the decade.
Dark web community posts mentioning "AI Agent" surged over 450% in the past six months, according to Visa's Payment Ecosystem Risk and Control (PERC) team. Fraudsters are already adapting to agentic commerce. Your fraud detection systems were not built for this.
There are no paid placements in ChatGPT Shopping. No sponsored slots. No bidding wars. When a user asks ChatGPT to recommend a product, the system ranks results based on trust signals and data quality -- not ad spend. That single fact should reshape how every SEO professional thinks about product di
When an AI agent buys something on your behalf, who actually handles the payment? The agent cannot see your card number, cannot type a CVV into a checkout form, and cannot authenticate with your bank. Yet within the next twelve months, Visa predicts millions of consumers will use AI agents to comple
With 3.5 billion monthly active users, 98% message open rates, and 72% of Latin American conversational commerce flowing through its platform, WhatsApp is the world's largest untapped agentic commerce channel. While brands pour budgets into saturated ad networks and crowded marketplaces, the messagi
Three AI shopping assistants. Three fundamentally different strategies. If you are a consumer trying to find the best deal, or a merchant deciding where to invest your limited integration budget, the choice between Klarna AI, ChatGPT Shopping, and Perplexity Buy with Pro is no longer hypothetical. E
Hexagon helps brands optimize for AI search engines and get recommended by ChatGPT, Perplexity, Claude, and Gemini. Our blog covers Generative Engine Optimization (GEO), AI marketing strategies, and how to improve your brand's visibility in AI-powered search results.