Insights on AI-powered marketing, GEO optimization, and getting your brand recommended by AI assistants.
ChatGPT now has over 700 million weekly users. Google launched native checkout inside AI Mode and Gemini. Microsoft's Copilot Checkout lets shoppers buy without leaving the conversation. Perplexity is processing one-click purchases through PayPal.
AI-originated orders on Shopify grew **15X between January 2025 and January 2026**. ChatGPT alone now serves over 900 million weekly users, many of whom are shopping directly inside the conversation. Google AI Mode, Microsoft Copilot, and Perplexity are all adding embedded checkout. Shopify merchant
Agentic commerce -- the model in which AI agents shop, negotiate, and transact on behalf of consumers -- is rewriting the economics of retail. This reference compiles every major statistic from McKinsey, IBM, BCG, Gartner, Morgan Stanley, Bain, Adobe, Salesforce, Forrester, and other primary sources
Every AI shopping experience shipping today runs on the same plumbing. When ChatGPT recommends a product and lets you buy it in-chat, when Google AI Mode surfaces merchant inventory, when a LangChain agent builds a cart across three stores -- the transport layer underneath is MCP. The Model Context
When McKinsey published "The Agentic Commerce Opportunity" in October 2025, followed by "The Automation Curve in Agentic Commerce" in January 2026, it did more than forecast a market. It gave executives a shared vocabulary for one of the most consequential shifts in retail history.
If you had to pick one country on Earth where agentic commerce -- AI agents that discover, negotiate, and complete purchases on behalf of consumers -- will reach mass adoption first, the answer is Brazil. Not the United States. Not China. Brazil.
AI shopping agents do not browse your website. They do not scroll through category pages, admire hero banners, or click "Add to Cart." They query structured data feeds, knowledge graphs, and machine-readable product attributes --- and if your catalog is not optimized for that pipeline, your products
Five protocols. Three layers. One coherent stack for the agent economy. This is the definitive guide to how MCP, A2A, UCP, ACP, and AP2 fit together -- and what technical leaders need to know before choosing an implementation path.
Your customers are asking AI to shop for them. Right now, someone in your target audience is typing "find me the best [your product category]" into ChatGPT, Gemini, or Perplexity. An AI agent is evaluating your brand against every competitor in seconds, deciding whether to recommend you or skip you
Five protocols. Four transports. Three payment layers. Two competing alliance blocs. And one question your board will ask before the year is out: can customers buy from us through an AI agent?
When an AI agent shops on behalf of a consumer, who sees the banner ad?
The grocery aisle is getting an AI makeover, and it is happening faster than most retailers expected. Walmart's AI assistant Sparky is driving a 35% increase in average order value among its users. Instacart became the first platform to achieve a full checkout experience inside ChatGPT. Albertsons i
Hexagon helps brands optimize for AI search engines and get recommended by ChatGPT, Perplexity, Claude, and Gemini. Our blog covers Generative Engine Optimization (GEO), AI marketing strategies, and how to improve your brand's visibility in AI-powered search results.