Insights on AI-powered marketing, GEO optimization, and getting your brand recommended by AI assistants.
Subscription commerce has been stuck in a loop -- literally. For over a decade, the dominant model has been fixed-interval replenishment: every two weeks, every month, every quarter. McKinsey calls traditional subscriptions "useful but brittle and largely blind to context." You run out of coffee on
Dark web community posts mentioning "AI Agent" surged over 450% in the past six months, according to Visa's Payment Ecosystem Risk and Control (PERC) team. Fraudsters are already adapting to agentic commerce. Your fraud detection systems were not built for this.
When McKinsey published "The Agentic Commerce Opportunity" in October 2025, followed by "The Automation Curve in Agentic Commerce" in January 2026, it did more than forecast a market. It gave executives a shared vocabulary for one of the most consequential shifts in retail history.
When an AI agent shops on behalf of a consumer, who sees the banner ad?
If you had to pick one country on Earth where agentic commerce -- AI agents that discover, negotiate, and complete purchases on behalf of consumers -- will reach mass adoption first, the answer is Brazil. Not the United States. Not China. Brazil.
There are no paid placements in ChatGPT Shopping. No sponsored slots. No bidding wars. When a user asks ChatGPT to recommend a product, the system ranks results based on trust signals and data quality -- not ad spend. That single fact should reshape how every SEO professional thinks about product di
Your next customer might never visit your website. They will ask an AI assistant to find the right product, compare options, and complete the purchase -- all inside a conversation. The storefront is no longer a webpage. It is a protocol.
Five protocols. Three layers. One coherent stack for the agent economy. This is the definitive guide to how MCP, A2A, UCP, ACP, and AP2 fit together -- and what technical leaders need to know before choosing an implementation path.
Agentic commerce -- the model in which AI agents shop, negotiate, and transact on behalf of consumers -- is rewriting the economics of retail. This reference compiles every major statistic from McKinsey, IBM, BCG, Gartner, Morgan Stanley, Bain, Adobe, Salesforce, Forrester, and other primary sources
AI-originated orders on Shopify grew **15X between January 2025 and January 2026**. ChatGPT alone now serves over 900 million weekly users, many of whom are shopping directly inside the conversation. Google AI Mode, Microsoft Copilot, and Perplexity are all adding embedded checkout. Shopify merchant
Three AI shopping assistants. Three fundamentally different strategies. If you are a consumer trying to find the best deal, or a merchant deciding where to invest your limited integration budget, the choice between Klarna AI, ChatGPT Shopping, and Perplexity Buy with Pro is no longer hypothetical. E
Agentic commerce has introduced an entirely new vocabulary to retail and e-commerce. Whether you are a merchant evaluating AI-driven sales channels, a developer integrating commerce protocols, or a strategist mapping the future of online retail, this glossary defines every term you need to understan
Hexagon helps brands optimize for AI search engines and get recommended by ChatGPT, Perplexity, Claude, and Gemini. Our blog covers Generative Engine Optimization (GEO), AI marketing strategies, and how to improve your brand's visibility in AI-powered search results.