Insights on AI-powered marketing, GEO optimization, and getting your brand recommended by AI assistants.
NRF 2026 -- Retail's Big Show -- took over the Javits Center in January with a single, unmistakable message: agentic commerce is no longer a concept deck. It is shipping code. Over the course of three days, Google open-sourced a new commerce protocol, Stripe and OpenAI launched a rival standard with
Every AI shopping experience shipping today runs on the same plumbing. When ChatGPT recommends a product and lets you buy it in-chat, when Google AI Mode surfaces merchant inventory, when a LangChain agent builds a cart across three stores -- the transport layer underneath is MCP. The Model Context
Voice commerce is no longer the overhyped promise that failed to meet its $40 billion projections back in 2022. Powered by large language models and agentic AI architectures, voice-driven shopping has entered a new phase -- one where AI agents do not just listen for commands but actively orchestrate
WeChat proved something that Western tech executives spent a decade trying to disprove: a messaging app can be a full-stack commerce platform. At its peak, WeChat's Mini Programs generated nearly $140 billion in annual GMV, WeChat Pay processed over one billion transactions per day, and 400 million
ChatGPT now has over 700 million weekly active users. And they are starting to shop.
AI-driven traffic to US retail sites grew 4,700% year over year according to Adobe. That is not a typo. While most ecommerce teams are still optimizing title tags and meta descriptions, a parallel discovery channel has emerged where AI agents -- not human browsers -- decide which products get recomm
By 2028, Gartner predicts that 90% of all B2B purchases will be intermediated by AI agents -- routing more than $15 trillion through automated, machine-to-machine exchanges. That is not a distant forecast. It is a structural shift already underway, and most suppliers are not ready for it.
ChatGPT now has over 700 million weekly users. Google launched native checkout inside AI Mode and Gemini. Microsoft's Copilot Checkout lets shoppers buy without leaving the conversation. Perplexity is processing one-click purchases through PayPal.
Amazon just told 47 AI bots to stay out. At the same time, it built an AI agent that walks into competitors' websites and buys their products. If that sounds like a contradiction, that is because it is one — and it reveals the most important strategic tension in commerce today.
The order confirmation email lands. The customer closes the tab. And then, almost immediately, the questions begin: Where is my order? Can I change the delivery address? How do I return this? For most ecommerce operations teams, what happens after checkout is where the real cost center lives -- and
Ninety-two percent of global shoppers prefer websites that display prices in their local currency. That single statistic explains why cross-border commerce remains one of the highest-friction, highest-opportunity segments in retail. With global cross-border ecommerce sales projected to reach $1.2 tr
Every year, fashion e-commerce generates more than $50 billion in avoidable costs from a single source: returns. Fifty-two percent of those returns trace back to sizing errors -- garments that looked right on screen but fit wrong on the body. For an industry built on visual appeal and personal expre
Hexagon helps brands optimize for AI search engines and get recommended by ChatGPT, Perplexity, Claude, and Gemini. Our blog covers Generative Engine Optimization (GEO), AI marketing strategies, and how to improve your brand's visibility in AI-powered search results.