Insights on AI-powered marketing, GEO optimization, and getting your brand recommended by AI assistants.
On August 2, 2026, the European Union's AI Act begins enforcing its high-risk AI system rules. For ecommerce businesses that sell to EU consumers, use AI-driven pricing, deploy recommendation engines, or operate autonomous purchasing agents, this is not a future concern. It is a compliance deadline
Five protocols. Four transports. Three payment layers. Two competing alliance blocs. And one question your board will ask before the year is out: can customers buy from us through an AI agent?
When an AI agent buys something on your behalf, who actually handles the payment? The agent cannot see your card number, cannot type a CVV into a checkout form, and cannot authenticate with your bank. Yet within the next twelve months, Visa predicts millions of consumers will use AI agents to comple
Your loyalty program took years to build. Tiers, points multipliers, exclusive perks, birthday rewards, gamified challenges -- all designed to keep customers coming back. There is just one problem: AI shopping agents cannot see any of it.
With 3.5 billion monthly active users, 98% message open rates, and 72% of Latin American conversational commerce flowing through its platform, WhatsApp is the world's largest untapped agentic commerce channel. While brands pour budgets into saturated ad networks and crowded marketplaces, the messagi
Your customers are asking AI to shop for them. Right now, someone in your target audience is typing "find me the best [your product category]" into ChatGPT, Gemini, or Perplexity. An AI agent is evaluating your brand against every competitor in seconds, deciding whether to recommend you or skip you
Agentic commerce -- the model in which AI agents shop, negotiate, and transact on behalf of consumers -- is rewriting the economics of retail. This reference compiles every major statistic from McKinsey, IBM, BCG, Gartner, Morgan Stanley, Bain, Adobe, Salesforce, Forrester, and other primary sources
Two open protocols are defining how AI agents buy products on behalf of consumers. The **Universal Commerce Protocol (UCP)**, created by Google and Shopify, and the **Agentic Commerce Protocol (ACP)**, created by OpenAI and Stripe, both aim to standardize agentic commerce -- but they take fundamenta
TikTok Shop crossed **$130 billion in global GMV in 2025**, doubling its volume year over year. Instagram is testing AI-powered shopping overlays on influencer posts. Live commerce is on pace to become a trillion-dollar channel. And now, AI agents are entering social commerce -- not as passive recom
Meta description: Discover how AI citation is redefining trust and authority for e-commerce brands in the era of AI-driven search and recommendations. Learn actionable strategies to build your citation footprint, boost consumer confidence, and stay ahead in digital commerce.
Generative AI is redefining how e-commerce brands create product page content—delivering scalable, SEO-optimized descriptions, images, and metadata that drive higher rankings, conversions, and customer engagement. Discover how leading retailers are harnessing AI for a clear competitive edge.
Discover how AI chatbots select and rank products, what influences their recommendations, and proven strategies to boost your brand’s visibility in the era of conversational commerce.
Hexagon helps brands optimize for AI search engines and get recommended by ChatGPT, Perplexity, Claude, and Gemini. Our blog covers Generative Engine Optimization (GEO), AI marketing strategies, and how to improve your brand's visibility in AI-powered search results.